Practical writing on web development, SEO, GEO, and EU hosting — from the people building it.
Where your website is hosted is a GDPR issue. A practical guide to EU data residency, DPA contracts, and what to ask your hosting provider.
Traditional SEO or Generative Engine Optimization? A practical decision guide for SMBs in Ireland and the EU — with budgets, timelines and use cases.
Most SMB websites look fine and convert badly. Here is what actually separates a website that earns leads from a pretty brochure — with real metrics.
GEO is how your business gets cited by ChatGPT, Perplexity and Google AI Overviews. Here is what it is, how it differs from SEO, and how to start.
